Free UTM Campaign Builder
Create a trackable campaign URL while preserving existing parameters and fragments.
Consistent naming
Use consistent lowercase source and medium names to keep analytics clean.
Existing parameters
Non-UTM parameters and fragments remain intact; existing UTM values are replaced.
Build consistent campaign tracking URLs
Add source, medium, campaign, term, and content parameters without losing existing query parameters or fragments.
Best practices and limitations
- Use lowercase naming consistently across campaigns.
- UTM parameters measure acquisition; they do not shorten a URL.
Frequently asked questions
What is utm_source?
It identifies the platform or publisher sending traffic.
Will this overwrite existing UTM values?
Yes. New values replace matching UTM parameters while other parameters remain.
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